You might pay $3k-$5k or more and your website still may not explain your company's value in a way that matters to customers because most designers are techies that don't know how to craft a brand.
Some agencies require unfavorable contracts, you may not even be sure what you're paying for, and you may never even own the rights to your website.
Cheap templates under-value your company and never meet your expectations. Going cheap makes your company look like you don't care enough to invest in the way your company presents itself.
Squarespace, Wix, WordPresss - they're all advertised to be easy. But it still requires a tech whiz, the website turns out wonky, and you're still not sure how to explain your value.
We're Abby and Guy, a daughter/father website design team in Houston, Tx.
With BeTop Brand, we made it our mission to help small businesses grow by building websites and marketing strategies that make you locally known and do most of the selling for you.
Their journey begins when something triggers a pain, discomfort, a feeling of lack, or dissatisfaction.
Maybe it's a thought or an event or something else, but they'll go through 3 phases to make their dissatisfaction go away:
But they also have things holding them back like fear, uncertainty, doubt, lack of knowledge, as well as external factors like worrying what their spouse or peers will think about their decision.
You win their business by making them feel certain in their decision and inspired to move forward.
So how do you do that?
The huge majority of websites are organized in the same chunks as every other company.
They only talk about their company, their services, and how they're the number 1 choice.
None of that matters to your customer and it leaves gaps of doubt in their mind.
What your customer really wants is to be inspired to move forward with a solution and make their problem go away.
Two of humanity's greatest motivating forces is the feeling of being inspired and being certain.
So how do you make your customers feel inspired?
You stop talking about yourself and you start talking about them.
What do they want and what do they fear?
Do you really understand their problem?
Why should they avoid other options?
What happens if their problem persists?
Will you make the problem go away or cause them more headache?
How can they trust you?
How pain-free is your process?
Then you give them your hand and you guide them on their journey. That's how you inspire positive buying behavior.
So unlike a brochure, we build websites that deliver the right information at the right time as they scroll down the page.
This approach fills the gaps of doubt in their mind with absolute certainty that you're the best company to solve their problem and make their dissatisfaction go away.
The more certainty your website gives them, the easier it is to overcome the sales hurdles in-person or over-the-phone so you can close more deals.
You need a website that does the sales & marketing heavy lifting for you.
Explains your value in a way that matters
Builds trust for your company
Attracts qualified leads
Helps you convert leads into customers
And most of all it gives your customers certainty and inspires them to choose you over your competitors.
Still have questions?
(512) 956-8020